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One of the biggest challenges for the Sports Industry nowadays: attracting, connecting with and retaining fans, among an increasing competition coming from different fronts of the Sports & Entertainment industries. Establishing a stronger brand through the Internet is important because it differentiates your Sport Product from the others and has the potential to extend the life of the Product beyond changes in players, teams and results, so becoming a fans centered brand: leveraging the power of online crowds, developing and promoting the product’s qualities that stand out and build differences in the marketplace. |
