 |
 |
 |
| |
Today more than ever the core values of the web and the ones of Sport are matching: involvement, community, desire, passion, collaboration, interaction.
Energize your fan base by providing them with online tools to nourish and grow their passion and involvement with your brand while increasing your return on investment.
| Web 2.0 Core Concepts |
|
Sports Fans’ Core Values |
- User Generated Content
- Openness
- Sharing
- Collaboration
- Interaction
- Engagement
- Communities
- Networking
- Real Time
|
|
- The ‘Tribe’
- Passion
- Loyalty
- Commitment
- Desire
- Involvement
- Community
- Belonging
- Family
|
|
|
