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Stronger interaction with a growing and more engaged fan base means several financial advantages and an increased ROI going from new monetization solutions in e-commerce and subscription based services, to cost cutting opportunities. It is just the tip of the iceberg of a long list of financial benefits that a strategic use of online technology can bring to Sports Organisations. It’s a virtuous cycle starting by supporting and growing the existing online fan base while successfully providing the audience with tools to stimulate engagement and loyalty and ultimately facilitate ecommerce and subscription based services. |
