It´s Sunday morning and I am reading the newspapers.
On the (NBA) basketball section of a daily sport paper, with huge relevancy, there is a very well known department store advertising… wall paint (!!!).
We are not even talking about products that could be of interest to a general public, we are talking about buckets of paint that only a professional painter could be interested in…
Smart choice?
The difference between the Internet and the other media is that online the advertiser would have been able to monitor interaction of the user with the advertising: in the press? Zero times Zero, so mistakes can be perpetuated.
Think, then Advertise!