I love Tim Sanders and his approach to business.

He is not talking about being tough and aggressive, but about sharing and giving.

I think this is very much applicable in many aspects of life, not strictly to business: I can see it as a very powerful way to aggregate people and generate solid and active communities in the Sport sector: the way we communicate with the fan base, the way we approach them and how we benefit them without expecting anything back.

And we will get back ten, hundred times more than what we have given: it’s the power of sharing and growing together.

Watch Tim in a recent interview: