Antonio Cromartie

San Diego Chargers’ NFL Star Antonio Cromartie has been fined yesterday $2,500 by his club for making a comment from his private account on Twitter, talking about the quality of food at the Chargers’ training camp, as reported by ESPN.

Cromartie tweeted: “Man we have 2 have the most nasty food of any team. Damn can we upgrade 4 str8 years the same ish maybe that’s y we can’t win the SB [Super Bowl] we need.”

A few weeks ago Nike confiscated video tapes of College kid Jordan Crawford slam dunking over LeBron James.

Both Nike and San Diego Chargers by trying to hide the news and attempting to silence the facts have obtained the exact opposite result, litterally throwing them on a planetary stage and generating a never ending tail of comments, articles, opinions and… laughter.

Click to watch Crawford's interview

With today’s online technology it takes a matter of seconds for word of mouth and news to travel globally. This is a fantastic opportunity but sometime it can be a threat as well.
Both the opposite situations have a trait in common: there is no way to silence it.

So better be open and honest and react creatively: everybody at some point in his career has been slam dunked on, and San Diego Chargers’ food could be improved, right?

It might even be a great opportunity for a creative viral reply, making fun about the facts.
What is sure is that with social technology the world has changed and there is no way back.

Alessandro De Zanche