Can a Social Media strategy work by itself? Or better: should a Sport Organisation focus just on Social Media? My personal opinion is no. Considering the European scenario and the needs of Sport Organisations there, social networks would touch only one of the many aspects that should be worked on. A much wider and comprehensive strategy is needed [...] More »

It´s Sunday morning and I am reading the newspapers. On the (NBA) basketball section of a daily sport paper, with huge relevancy, there is a very well known department store advertising… wall paint (!!!). We are not even talking about products that could be of interest to a general public, we are talking about buckets of paint [...] More »